Create Custom Animated Videos Adobe Animate CC

6 Whiteboard Animation Questions Answered

Whether you want to create

  • a custom animated video,

  • a product animation video,

  • a B2B explainer video,

  • an animated sales video, or

  • even one of these fancy animated marketing videos,

first you need to find the best whiteboard animation software for your needs.

Also to consider: What’s the explainer video cost using Adobe Animate CC?

programs to make animated videos

Adobe Animate CC is one of the many whiteboard animation software programs which are currently available in the market. There’s also free online whiteboard animation software available however even the best whiteboard animation software free is a very basic and simple video animation software that lacks one or the other important feature.

Before you can produce your custom explainer video you need to make sure you have the right sketch video software. Let’s have a look at the key points of Adobe Animate CC such as general information on this animated video production software, its benefits, the features of Adobe Animate CC, pricing and support. Shall this help you to compare and select the software that suits best your animated video production.

Promotion is a very important activity in any business as it brings awareness to a large number of people within a short span of time. There are many ways to do this and what matters the most is the way it is performed. It is essential to do it right or the business objectives will not be met. Doing it right attracts the attention of potential customers and increases sales. 2D animated videos are effective when there is a need to grab instant attention. Live action is common and is prone to miss the attention. On the other hand, 2D animated videos are different and would easily catch the eyes when character animation is properly done. When made as a short movie, it becomes even more interesting.

What are 2D Animations?

2D Animation is about creating two-dimensional digital images using software. Its most common application is a production of cartoon episodes. Its implication is gradually reaching to marketing technologies as a creation of 2D animated videos is considered as an effective way of conveying specific message to a target audience. What makes it more popular among others is its simplicity and affordability desirable by business owners. Any business can easily and quickly represent their idea in the form of moving images using 2D animated videos.

A 2D animated video is an affordable, simple yet effective way to represent the ideas, imagination and information about a business into images and videos to offer creative solutions for effective marketing and thus, profit making.

Benefits of 2D 3D Animation

It is a proven fact that most people learn more effectively visually and even more effectively when the teaching is presented in multiple media such as text, audio and video.

Whiteboard animation (also variously called 'sketch video', 'video scribing', 'doodle video', 'sketch cartoon videos' and 'fast hand drawing') is a particularly effective visual medium because there is something happening on screen all the time. It is even more effective when the images used have been chosen to reinforce the message of the narrative.

Although whiteboard animation has been around for decades, it was probably first brought to the attention of the public in a big way with the series of UPS TV ads.

Back then, whiteboard animation was done the hard way, with actual artists creating the imagery on camera followed by clever editing to achieve the final result.

A particularly inventive, unusual or engaging video that people enjoy watching will be shared across the various social platforms such as Facebook, Twitter, YouTube and many more. Countless videos have attracted millions of views in a few days in this way.

Few people want to pass around a bog-standard corporate ad but a witty and cool 'cartoon' style video? That's different.

The average person in developed countries is presented with hundreds, if not thousands, of ads in one form or another every day. Businesses have to constantly find new ways to present their marketing messages if they are to be noticed. They have to be different and entertaining. Whiteboard animation now provides an affordable way to do both.

best explainer video companies

Benefits of Using 2D Animated Video for Business Promotion

I'm sure you've noticed the growth in so-called 'whiteboard animation' videos on the Internet.

You know. The ones where an artist's hand is seen to sketch out text and images in double-quick time to illustrate the message the video is trying to get across.

And I'm sure, like most people, you find this type of video very entertaining to watch and maybe you're curious as to how they are made and would like to know whether you could make them too.

In this article, I will answer some of the most common questions about whiteboard animation videos and demonstrate that they are far easier to create than you probably imagine.

Are you ready? Then let's dive in.

1. Why should you use video?

We'll start at Square One. If you are trying to get a message across, whether to sell something, educate people or just to entertain, why choose video over other formats?

There are at least three good reasons.

Firstly, video is the most accessible, immediate and compelling medium around at the moment. We are all used to watching TV or film and digesting content in the form of moving images. We associate it with being entertained and we like to be entertained.

In other words, people are more likely to stick with a video until the end than they are with pure text or text and images.

Second, the Internet loves video. People will share entertaining or informative video content through social media, such as Facebook or Twitter, with a readiness not found with other formats. (When did you last hear of a printed document 'going viral'?)

And Google loves video. Do a search on almost any subject and you will find a good crop of videos appearing prominently. It has been amply demonstrated that, all else being equal, a video will rank higher and more quickly than the same content in another form will.

Third, if you create a video, you have the means to easily adapt it to present the same information in other formats. You can strip off the audio to create something people can listen to and have that audio transcribed to have something people can read.

If you have a narrative, you will need to play around with timings to make sure what happens on screen dovetails with what is being said.

When you have finished, you hit 'create video' and job done.

Your new whiteboard animation video is now ready to be uploaded to YouTube, Facebook, your website or wherever else you want to place it.

6. Should you be using whiteboard animation?

Yes! All else being equal, whiteboard animation videos are going to out-perform run-of-the-mill videos in a whole array of applications.

They have been shown to be more effective at selling, training, presenting and entertaining.

And with very affordable software now on the market to automate the process of creating whiteboard animation, there is no longer any excuse for not using this powerful medium in your online activities.

This is especially true if you aren't the most polished presenter out there. Whiteboard animation carries a highly perceived value because it looks slick and professional and few people realise that it can now be produced cost-effectively.

And here is another reason to use whiteboard animation. It is a whole lot of fun!

When you start enjoying the video production process, not only will it stop feeling so much of a 'chore', that enjoyment will also come across in your finished product, making it even more effective at getting your message across.

The bottom line is that whiteboard animation is a new and exciting medium that has the potential to significantly boost your online activities.

Once the preserve of big business, software now makes whiteboard animation accessible to all. So isn't it time you used it to get your message across in a fresh and compelling way?

how to make a whiteboard explainer video