Do explainer videos work and what’s the best whiteboard animation software?
When it comes to how to make a whiteboard video for your custom purposes – whether you want to make animated videos for business or just some small animated videos – explainer video best practices recommend to use a video explainer template. Check whether or not it is included in Videoscribe designer. You need to decide which animated video maker software to use anyway. Before proceeding to the whiteboard animation software download you intend to use for your explainer video production I recommend you to really check various explainer video software reviews and compare because not all sketch video software is created equal. If it were, you probably wouldn’t be doing all your searches for Videoscribe designer and be reading this. Videoscribe designer is certainly a great whiteboard video software but it is up to you to check which features are important to you. Animated videos for business certainly have other requirements to the producer than a personal 3d doodle pen video.
How Whiteboard Animation Videos Are Created
It is a proven fact that most people learn more effectively visually and even more effectively when the teaching is presented in multiple media such as text, audio and video.
Whiteboard animation (also variously called 'sketch video', 'video scribing', 'doodle video', 'sketch cartoon videos' and 'fast hand drawing') is a particularly effective visual medium because there is something happening on screen all the time. It is even more effective when the images used have been chosen to reinforce the message of the narrative.
Although whiteboard animation has been around for decades, it was probably first brought to the attention of the public in a big way with the series of UPS TV ads.
Back then, whiteboard animation was done the hard way, with actual artists creating the imagery on camera followed by clever editing to achieve the final result.
A particularly inventive, unusual or engaging video that people enjoy watching will be shared across the various social platforms such as Facebook, Twitter, YouTube and many more. Countless videos have attracted millions of views in a few days in this way.
Few people want to pass around a bog-standard corporate ad but a witty and cool 'cartoon' style video? That's different.
The average person in developed countries is presented with hundreds, if not thousands, of ads in one form or another every day. Businesses have to constantly find new ways to present their marketing messages if they are to be noticed. They have to be different and entertaining. Whiteboard animation now provides an affordable way to do both.
Animation: A Long Journey
If you have always wanted to be a 3D artist, having an interest and passion in the career provides you with a good foundation to start from. Although any art related skill requires talent, you can improve your skills if you have a burning desire to learn. However, to make an impact in the industry, there are 7 important things every 3D artist must know. They include:
To make a good 3D artist you need to have some exceptional camera skills. To capture a really good image requires getting a shot that is out of the ordinary. Although you may get with average camera skills and supplementing with good software and editing skills, the initial shot determines the outcome of the final material. No amount of editing can replace a shot of genius. It is about getting an amazing shot that only a very good artist like can see.
While doing animation you need to learn to give movement to characters. The process of rigging allows you to give your characters the ability to move and talk. This is one skill that requires patience and once you master it, you will be able to work faster.
For any image to be seen clearly, it has to have great texture. Even if you produce great work and get the texture wrong, the work will not be appealing. You therefore have to polish and perfect your texture skills over time.
Having looked at the above it is clear that as long as you use your talent, you can produce some good quality material. These tips will improve you and make you an all-round 3D artist.
Business Video Solutions
So what are the latest trends and concepts that you need to keep pace with in 3D animation? One of the most exciting trends that you need to keep pace with is the concept of Phenadistoscope. This is not a very familiar term. What you need to know about this term without getting intimidated is that the term simply refers to what was simply a matter of drawings that were designed to move simultaneously.
What you also need to know is that the concept is still the same today just that new methods have been invented to reproduce the results in better ways. The methods have changed but the result is the same. You also need to know that the methods of Phenadistoscope have been obsolete since the beginning of the 21st century. These methods gave way to the new methods that have been designed to achieve the same result in radically different ways.
This is enabled by what is known as cel-shading. There are some advanced effects that you get with some of these applications and these can be used to achieve skin and facial expression effects and even 'cloth' effects. This normally goes with an effect called morph. What this means is that the images in the frames and the vertex will move to a different position. There are many techniques that are emerging and if you are keen to get hands-on with the developments you will do well to run researches and find out what is happening in the flourishing 3D animation industry.
Why Businesses Need Whiteboard Animation
I'm sure you've noticed the growth in so-called 'whiteboard animation' videos on the Internet.
You know. The ones where an artist's hand is seen to sketch out text and images in double-quick time to illustrate the message the video is trying to get across.
And I'm sure, like most people, you find this type of video very entertaining to watch and maybe you're curious as to how they are made and would like to know whether you could make them too.
In this article, I will answer some of the most common questions about whiteboard animation videos and demonstrate that they are far easier to create than you probably imagine.
Are you ready? Then let's dive in.
1. Why should you use video?
We'll start at Square One. If you are trying to get a message across, whether to sell something, educate people or just to entertain, why choose video over other formats?
There are at least three good reasons.
Firstly, video is the most accessible, immediate and compelling medium around at the moment. We are all used to watching TV or film and digesting content in the form of moving images. We associate it with being entertained and we like to be entertained.
In other words, people are more likely to stick with a video until the end than they are with pure text or text and images.
Second, the Internet loves video. People will share entertaining or informative video content through social media, such as Facebook or Twitter, with a readiness not found with other formats. (When did you last hear of a printed document 'going viral'?)
And Google loves video. Do a search on almost any subject and you will find a good crop of videos appearing prominently. It has been amply demonstrated that, all else being equal, a video will rank higher and more quickly than the same content in another form will.
Third, if you create a video, you have the means to easily adapt it to present the same information in other formats. You can strip off the audio to create something people can listen to and have that audio transcribed to have something people can read.
If you have a narrative, you will need to play around with timings to make sure what happens on screen dovetails with what is being said.
When you have finished, you hit 'create video' and job done.
Your new whiteboard animation video is now ready to be uploaded to YouTube, Facebook, your website or wherever else you want to place it.
6. Should you be using whiteboard animation?
Yes! All else being equal, whiteboard animation videos are going to out-perform run-of-the-mill videos in a whole array of applications.
They have been shown to be more effective at selling, training, presenting and entertaining.
And with very affordable software now on the market to automate the process of creating whiteboard animation, there is no longer any excuse for not using this powerful medium in your online activities.
This is especially true if you aren't the most polished presenter out there. Whiteboard animation carries a highly perceived value because it looks slick and professional and few people realise that it can now be produced cost-effectively.
And here is another reason to use whiteboard animation. It is a whole lot of fun!
When you start enjoying the video production process, not only will it stop feeling so much of a 'chore', that enjoyment will also come across in your finished product, making it even more effective at getting your message across.
The bottom line is that whiteboard animation is a new and exciting medium that has the potential to significantly boost your online activities.
Once the preserve of big business, software now makes whiteboard animation accessible to all. So isn't it time you used it to get your message across in a fresh and compelling way?